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Strategor : all you need to know about strategy, from start-ups to multinationals
Albino-Pimentel, João (docteur en sciences de gestion ; 19..-....)
Résumé
"A comprehensive source on firm strategy, including business strategy, corporate strategy, and strategic management. Building on 35 years of experience and nine French editions, « Strategor » is more than a toolbox. It systematically links theory, research, and strategy practice, providing a comprehensive view of all aspects of firm strategy.
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« Strategor » describes and analyzes the theories underpinning strategic thinking. Understanding these theories is essential for effectively and creatively formulating and implementing successful strategies. To better connect theory and practice, the book includes real-life examples and cases from various industries worldwide. « Strategor » also addresses current changes in the business landscape, such as digital transformation, AI, globalization and deglobalization, sustainability and CSR." (4e de couverture)
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